An advertiser can launch an ad in less than two minutes with just a credit card. Marketers can reach people at any point with a brand awareness message, with a message to consider purchasing, or a direct conversion message.Īny business of any size can grow its business on the ad platform. Those real people can be reached across desktop and mobile, and they can also be reached at each stage of the purchase journey. Being able to advertise to real people with accuracy is a substantial benefit to marketers. When leveraging the ads platform, you are reaching real people, as people are the truest representations of themselves on the internet on Facebook. They can reach people with exceptional scale, as there is the ability to reach over 1.8 billion people. It enables businesses of all sizes to advertise with ease and accuracy. The ads platform is designed to give everyone the ability to advertise to anyone on Facebook, Instagram, and the Audience Network. Advertising across Facebook’s properties is done on a self-serve basis. Digital Marketing - Study Notes: What is Facebook Ads?įacebook Ads is the native advertising (paid media) platform offered and developed on Facebook.